Hey Reader!

When I made my pivot earlier this year from focusing on teaching freelancers how to get clients to productive business communication—I was a bit worried.

Would people get it?

I've worked with over 100 companies as a freelancer. I've seen companies work seamlessly together and I've worked with clients that made me want to refund them all their money and run in the opposite direction.

I know that communication is a HUGE problem.

But would other people realize it?

It's tweets like this, from heavy hitters like Christine Carrillo, that remind me of the importance of a training like Productive Business Communication.

She's built 3 businesses to $200M in revenue and is now a coach to executives. If she knows the importance of productive business communication—I had to be on the right track.

But why are people like Christine so focused on communication when there are plenty of other factors that determine business success?

Or...maybe there's not.

⭐️ Business Communication Tip

We tend to look at business in categories.

• Product
• Sales and Marketing
• Executives
• Operations
• Etc.

When a business is struggling (whether that's a solopreneur or a business of 30+ employees)—we look at where the issue is occuring.

We see that our marketing team needs extra help so we hire more hands.

We realize that operations doesn't have the tools they need so we invest in SaaS.

We rarely look at *how* the issue is occuring.

--> It turns out the marketing team doesn't need more help, they're just wasting a lot of time going in circles on deliverables because they're not communicating productively. It's eating away at their time and now they have less time to spend on other projects. They think they need more help, but if deliverables were right the first go around—things would be great with the team as is.

(I go over this in the How to Make and Take a Request modules of Productive Business Communication)

--> Your operations team can actually use an existing tool to create the process they're looking for but the team member with access to the tool hasn't communicated it. They're nervous to tell their manager because they can be harsh at time so the team member prefers to just stay quiet. They need to know how to initiate a tough conversation with this manager that ensures they can have conversations without feeling judged or scolded.

(They can use the How to Initiate a Tough Conversation Communication Checklist inside Productive Business Communication)

Once you realize where an issue in your business or team is occuring, look deeper.

Your communication tip this week is to ask yourself, *how* is this issue occuring?

Make sure this isn't a communication problem that could be made worse by hiring someone new or spending money on a SaaS tool that won't actually fix the problem.

As Christine says, communication will either help your business die or scale.

Remember, communication > talking

Eva Gutierrez

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