Hey Reader!

I just made a big investment in my business.

And it's pretty scary.

Having a business means that it's your job to look out for opportunity. It's *also* your job to take it when it arrives.

This means that even when you see the price tag and it makes you cringe a little...it's up to YOU to take the plunge. You have to decide if this investment will come back ten-fold for you. Or, if it'll fizzle out into nothing.

That's a lot of pressure.

You're the person in charge of making sure your business...continues. Add in employees, consultants, and the freelancers relying on you to have the money to pay them and you'll find yourself really thinking it through.

• Am I going to get my money's worth from this investment?
• Is this the right person or company to trust with this?
• Would there be a better time to do this?

There's your quick peek into the workings of my mind over the past two weeks. The opportunity to invest in my business and take things to the next level presented itself. Now, it was up to me to say yes.

Here's how I'll ensure that I get my money's worth from this $3,000 investment.

⭐️ Business Communication Tip

People are more averse to loss than to gain. Yes, Reader, you included. If you had two options:

1. Keep $900
2. Bet that $900 to make $1,800

You'd most likely choose option one. You'd rather gain $900 free dollars than risk that money for double the pay day.

No surprise here — your brain is using the same loss aversion mechanism to make investment decisions in your business.

It's deciding if it's:

1. Better to keep the money instead of investing it
2. Worth betting that money and hoping it comes back 10x

Here's the difference between the business owner who chooses Option #2 over Option #1. They're a master of communication.

They know how to:

• Communicate what they need for this investment to feel successful.
• Talk with the company if they don't follow through on their promises (and get a refund if necessary).

Cue the super powers.

When you know how to communicate what you need AND communicate what went wrong and why you don't feel like you got your money's worth (if need be) — investments lose their risk.

Instead of worrying that my $3,000 will get eaten up and disappear forever, I know how to communicate what I need (or where I felt shortchanged). I no longer have to let my innately programmed loss aversion fear run the show.

​Mastering communication sets me up to safely make business investments.

This means that my business turns into a powerhouse of money out --> more money in.

I can comfortably continue to invest knowing that the money I invest will come back 10x.

Reader, that's a pretty nice business set up.

Remember, communication > talking

Eva Gutierrez

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